Tunisian artisans and craft enterprises often act independently of market trends. They may be less involved in business cycles. This can lead them to make decisions which can bring them closer or exclude them of the formal trade.
It is in this context that the strategy for promoting the craft sector provides a place of choice for:
- The development of product marketing of handicrafts in local markets by defining a strategy for the flow of product in the domestic market, strengthening the presence of products in regional and national exhibitions, organization of thematic and seasonal marketing campaigns and rationalization of distribution channels
- Promoting the commercialization of handicraft product in the tourist market through upgrading craft spaces (craft villages) and their integration into the tours
- The development of crafts product marketing in foreign markets by developing an action plan for each target market and intensification of participation in trade fairs, trade shows and meetings abroad.